HEINEKEN USA "WHATS YOUR PLAY" SWEEPSTAKES
Official Rules

These FAQs are intended to help answer any questions you may have about our sweepstakes.
For full details, please see the Official Rules at whatsyourplayrules.com.

  1. What are the dates of the Sweepstakes?
  2. The Sweepstakes Period begins at 12:00 a.m. Eastern Time on January 9, 2016 and ends at 11:59 p.m. Eastern Time on February 7, 2016. Please view the Official Rules for the complete Game Schedule. Entries must be submitted and received during the predetermined game times only. Any entries received before or after such time will be void.

  3. How do I enter?
  4. To enter, you’ll need a non-private Twitter account, Internet access and a valid email address. Once you have a Twitter account, all you have to do is post or “Tweet” a response to a game day questions on Twitter at our handle @WhatsYourPlay during the time periods listed in the Official Rules.

  5. How often can I enter?
  6. You can enter once per each game period. Just remember that each entry must be an individual Tweet at @WhatsYourPlay.

  7. What is the prize?
  8. We are giving away a lot of great prizes! Prizes vary per each game period. Please reference the Official Rules for a complete breakdown of prizes.

  9. What are my chances of winning?
  10. Odds of winning depend upon number of eligible entries received during each game period.

  11. I don’t have a Twitter account, how can I get one?
  12. First, you’ll need access to the internet. From there you can visit twitter.com to create an account (it’s free!). You’ll need to provide a full name, valid email address, and a password. Once you have an account, you can enter the sweepstakes by posting or “Tweeting” on Twitter @WhatsYourPlay during the predetermined game periods.

  13. Do I need to follow @WhatsYourPlay on Twitter to win?
  14. Yes. If you are one of the lucky winners, @WhatsYourPlay will need to send you a private Twitter message with instructions on what to do next to receive your prize.

  15. How will the winner be notified?
  16. The unofficial winners and alternates will be notified via private Twitter message in the evening hours of each Monday following game days. Winners must respond with his/her full name and email address to any communications from sponsor within 24 hours of written notice from the sponsor; or prize will be forfeited.

  17. When can I expect to hear if I’m the winner?
  18. You should check your Twitter account each Monday afternoon following the game day period between the hours of 1pm and 5pm Eastern Time (approximately) to determine if you have received a private message from @WhatsYourPlay notifying you that you are an unofficial winner. If you have not heard from the What’s Your Play Sweepstakes Team by 5pm Eastern Time, keep checking your twitter because you might get selected as an alternate.

  19. What time zone is the sweepstakes based on?
  20. The What’s Your Play Sweepstakes is held on Eastern Time. Please make sure when referencing the Game Schedule in the Official Rules you are adjusting for your time zone!

  21. What is a protected Twitter account?
  22. When you sign up for Twitter, you have the option to keep your Tweets public (the default account setting) or to protect your Tweets so only your approved followers can see them. Accounts with protected Tweets require manual approval of each and every person who may view that account's Tweets. If your profile indicates that your tweets are protected, then your What’s Your Play sweepstakes entry will not be received and eligible to win. You can change your tweet profile at any time to allow your tweets to be public and to be included in the sweepstakes. Go to twitter.com to change your profile to “public.”

  23. How can I find out if my Twitter account is protected?
  24. Visit twitter.com and check your Twitter profile to see if your tweets are public. If they aren’t, you can simply change your profile at that time. The automatic default when setting up your Twitter account is the “Public” option.

  25. Do I need to include a hashtag in my Tweet?
  26. No. To enter the sweepstakes, all you need to include in your Tweet is @WhatsYourPlay along with your answer.

  27. Can I include a photo along with my tweet?
  28. Sure. You can include a photo with your Tweet if you want to as long as it is appropriate of course. Any photo deemed inappropriate will be removed and you will be disqualified from winning a prize. Including a photo will not increase your chance of winning.

  29. What do you consider “inappropriate” in a Tweet?
  30. Your Tweet will be considered inappropriate if it contains profanity or is in any way violent, disruptive, harassing, false, misleading, defamatory, abusive, racist, homophobic or sexist. Tweets cannot contain material that would imply that the consumption of alcoholic beverages is acceptable before or while operating machinery, driving a vehicle or undertaking any other activity that requires a high degree of alertness of physical coordination. Tweets containing any material which would reflect poorly on the Heineken USA, Inc. brand will not be tolerated in addition to the above.

  31. How can I know that my Tweet was recorded?
  32. Proof from Twitter that your entry was recorded by their servers is not available. Also, no other proof of submitting an Entry (such as a printed or copied screenshot or message) will constitute proof of actual receipt of the Entry for purposes of this Sweepstakes. Tweets not received by Sponsor during specific game periods will not be entered into the Sweepstakes.

  33. What happens if Twitter does not deliver my Tweet to the sweepstakes?
  34. We can’t be responsible for any changes or unavailability of the Twitter service that may interfere with the sweepstakes. You are always welcomed to try to send your Tweet again if you think it didn’t go through!

  35. What happens if Twitter is temporarily unavailable due to high level of activity when I try to Tweet?
  36. For purposes of this sweepstakes, only entries that are recorded through Twitter’s servers will be entered into the Sweepstakes. If Twitter is temporarily unavailable, we recommend trying again later.

  37. Are you going to spam me if I Tweet at your handle?
  38. Never! Check out our Privacy Policy to learn how we safeguard your info at www.heineken.com/us/disclaimer.aspx.

  39. My twitter account is shared by my social club, group, or fraternity. Can I still enter?
  40. Yes. If your Twitter account is operated by a group and you use it to enter the sweepstakes, you will be declared to be the registered account holder (as long as you meet all other eligibility requirements). If you are selected as a winner, you may be required to provide proof that you are the authorized account holder.

  41. Who can enter the Sweepstakes?
  42. The sweepstakes is open to all legal residents of any of the 50 United States and the District of Columbia who are at least 21 years of age at the time of entry.

  43. Are employees or affiliates of Heineken USA, Inc. eligible?
  44. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation in the Sweepstakes: employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor’s advertising and promotion agencies. Sorry!

  45. If I’m currently serving overseas in the US Military overseas, can I enter?
  46. To win a prize, you must be physically located in the 50 US states and the District of Columbia.

  47. If I win, what documents will I need to submit?
  48. Winners are required to sign and return, where legal, an Affidavit of Eligibility and Liability/Publicity Release within three (3) days of notification that they are a potential winner. No potential winner will be an official winner until his/her Affidavit of Eligibility, Liability and Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential Sweepstakes winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner.

  49. Can I transfer the prize to a family member or friend?
  50. No. But once you receive your prize you can share as you wish!

  51. I won a prize and submitted my paperwork, now what?
  52. Please allow 4-6 weeks for your prize to arrive! If it’s been over 6 weeks and your prize still hasn’t arrived, please reach out to us at 860-436-3004.

  53. How do I find a complete list of winners?
  54. To receive a list of winners, mail a self-addressed, stamped envelope to be received by to: Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008 Attention: HEINEKEN USA What’s Your Play Sweepstakes – HEI24222. All requests for a list of winners must be postmarked by 2/21/16 and received by 3/6/16. 

  55. How can I get a copy of the Official Rules?
  56. To receive a copy of the legal rules, mail a self-addressed, stamped envelope to be received by to: Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008 Attention: HEINEKEN USA What’s Your Play Sweepstakes – HEI22318 Official Rules. During the sweepstakes, the Official Rules are available online at http://ix.ly/WhatsYourPlay.

  57. I still have questions! Where can I find more info?
  58. If you still have questions regarding the sweepstakes, feel free to give us a call at 860-436-3004. We are happy to help!

 

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. OPEN TO LEGAL RESIDENTS OF THE CONTIGUOUS U.S. AND THE DISTRICT OF COLUMBIA WHO ARE 21 OR OLDER AS OF DATE OF ENTRY. VOID IN ALASKA AND HAWAII AND WHERE PROHIBITED OR RESTRICTED BY LAW. SWEEPSTAKES IS GOVERNED EXCLUSIVELY BY THE LAWS OF THE U.S. Sweepstakes begins at 12:00 a.m. EST on January 9, 2016, and ends at 11:59:59 p.m. EST on February 7, 2016.  For full official rules, how to enter and prize descriptions, visit www.whatsyourplayrules.com. Sponsor: HEINEKEN USA Inc., White Plains, NY.

1. SWEEPSTAKES PERIOD/GAMES.

The Heineken USA “What’s Your Play” Sweepstakes (“Sweepstakes”) begins at 12:00 a.m. EST on January 9, 2016, and ends at 11:59:59 p.m. EST on February 7, 2016 (the “Sweepstakes Period”). There will be a total of twelve (12) separate entry periods (each, a “Game”) during the Sweepstakes Period, as set forth below:

GAME SCHEDULE (all times U.S. Eastern Time Zone):

Each Game is a separate entry period, with entry beginning and ending at the times indicated above. Only entries made during the predetermined time slots indicated above will be eligible; any entries submitted outside of the Game periods indicated above will not be valid or eligible for a prize in the Sweepstakes.

2. HOW TO ENTER.

To participate in the Sweepstakes you must have an active non-private Twitter account (i.e., your tweets must be set to “public” and not “private”) and you must follow the @WhatsYourPlay Twitter handle at http://www.twitter.com/whatsyourplay. If you do not have a Twitter account, you can create one at www.twitter.com. Twitter accounts are free.

During each Game, @WhatsYourPlay will tweet a new Sweepstakes-related question approximately every 20 minutes to all followers. To enter the Sweepstakes, log onto your Twitter account during a Game and answer one of the Sweepstakes-related questions @WhatsYourPlay tweets during that Game. Your response tweet must include your answer to the question, must include @WhatsYourPlay, must comply with these Official Rules (including the Submission Guidelines below), and must be made within the predetermined Game schedule for the Game during which @WhatsYourPlay tweets the Sweepstakes-related question.

All entry information and response tweets or retweets shall be referred to herein as the “Entry” or the “Submission.” Any Submission made outside of the applicable Game time slot or which otherwise does not comply with these Official Rules will not be eligible for this Sweepstakes. The Twitter platform will be the official time clock for the Sweepstakes. There will be a total of twelve (12) Games during the Sweepstakes Period. A response tweet to any of the questions tweeted during the Game will be considered an entry for that Game, however only one (1) entry per person/Twitter account is allowed per Game. Any additional tweets made during the same Game will not be considered a Submission and will not be eligible to win a prize.

Important Notice: If you post or receive tweets/updates from your wireless device using a wireless service provider’s network (as opposed to a Wi-Fi network), your carrier’s standard text message and/or data rate charges may apply. Please consult your wireless-service provider plan regarding pricing.

All entries become the sole and exclusive property of Heineken USA Inc. (“Sponsor”) and will not be acknowledged or returned. Automated means of entry and entries by any means which subvert the entry process are prohibited and all such entries will be void. Any attempt by any entrant to obtain entries by using multiple/different Twitter accounts, identities, registrations, or logins, or through any other methods, may void all of that entrant’s entries and that entrant may be disqualified. If your Twitter account is set to “protected mode” your updates/response tweets will not be visible in Sponsor’s @Reply inbox and will be considered to not be received by Sponsor, resulting in your failure to enter the Sweepstakes. All terms and conditions of Twitter.com apply. Sponsor is not responsible for late, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor.

Submission Guidelines: Submissions must be in English and may not exceed 140 characters. In addition, Submission shall not contain references or material that: (a) implies or condones irresponsible or inappropriate behavior or consumption; (b) implies that the consumption of alcoholic beverages is acceptable before or while operating machinery, driving a vehicle or undertaking any other activity that requires a high degree of alertness or physical coordination; (c) references, directly or indirectly, consumption of alcoholic beverages by individuals under the legal age to consume alcoholic beverages; (d) degrades or demeans the human form, image or status of women, men or the members of any group based on race, religion, ethnic background, sexual orientation or any other minority status, (e) may reasonably be considered as obscene, provocative, lewd or otherwise objectionable, or that would reflect poorly on Heineken USA or any of its brands; (f) disparages any person, brand or competitor; or (g) violates the standards set forth in The Beer Institute’s Advertising and Marketing Code. By entering the Sweepstakes, each entrant agrees that his/her Submission conforms to these Submission Guidelines and that Sponsor, in its sole discretion, may remove any Submission and disqualify an entrant from the Sweepstakes if sponsor believes, in its sole and absolute discretion, that the entrant’s Submission fails to conform to these Guidelines or is otherwise inappropriate or in violation of the spirit of the Sweepstakes in any way.

3. ELIGIBILITY.

Open to legal residents of the forty-eight (48) contiguous United States and the District of Columbia who are twenty-one (21) years of age or older at time of entry and have or create a Twitter account through Twitter at https://twitter.com (“Twitter”). Void in Alaska and Hawaii, outside the United States, and where prohibited or restricted by law. The following individuals and members of their families (parents, grandparents, children, siblings, spouses) and immediate households (whether related or not) are not eligible for participation in the Sweepstakes: employees, officers and directors of Sponsor and its parent, subsidiary and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors and importers, alcoholic beverage retailers and Sponsor’s advertising and promotion agencies. All federal, state and local regulations apply.

In order to enter the Sweepstakes or receive a prize, you must fully comply with these Official Rules, all of Twitter’s terms at https://twitter.com/tos and privacy terms at https://twitter.com/privacy (collectively, “Twitter Terms”), and by entering you agree to be bound by these Official Rules and Twitter Terms, and the decisions of Sponsor, whose decisions shall be binding and final in all respects, and you certify that you are eligible to enter. Any entrant may be disqualified in Sponsor’s sole discretion if he/she fails to comply with any of the terms of these Official Rules.

4. PRIZES.

One hundred eleven (111) prizes will be awarded throughout the Sweepstakes Period.   

Winners will receive a prize package according to the below charts. None of the prize providers listed below other than Sponsor and its affiliated companies is in any way a sponsor of the Sweepstakes, and inclusion of a brand name for a prize below is not meant to indicate that those brands are in any affiliated with Sponsor or the Sweepstakes. Prize package contents and values are subject to change. Approximate Retail Value varies per prize. The total combined estimated ARV of all one hundred eleven 111 prizes is approximately $20,960.


 

Chart 1: Prize Package Schedule

SATURDAY JAN 9

Game 1 - AFC vs. AFC

Game 2 - NFC vs. NFC

Music Streaming Subscription

NC Fan Kit*

SB Game Kit*

SB Bar Kit

Dos XX Serve Set*

Dos XX Time Kit

Tecate Bar Kit

HKN Cooler Kit

Tecate Cooler Kit

Tecate Serve Kit*

NC Basement Sign

NC Bar Rack

SB Quiver Kit

Burger Kit*

Hot Dog Kit*

Dos XX Bar Kit

Tailgating Gift Pack*

Grill Giveaway*

SUNDAY JAN 10

Game 3 - AFC vs. AFC

Game 4 - NFC vs. NFC

TV Streaming Device

Tecate Serve Kit*

Dos XX Portrait

Dos XX Serve Set*

HKN Music Pack

HKN Bluetooth Speaker

Tecate Chill Kit*

Dos XX Time Kit

NC Bar Rack

NC Pitcher Kit

Hot Dog Kit*

Music Streaming Subscription

SB Game Kit*

SB Quiver Kit

Tecate Cooler Kit

HKN Chill Kit*

WiFi Speakers

Movies for a Year


SATURDAY JAN 16

Game 5 - AFC vs. AFC

Game 6 - NFC vs. NFC

SB Bar Kit

SB Quiver Kit

NC LED Sign (A)

NC Mirror Kit

HKN Bluetooth Cooler

HKN Neon Sign

HKN Barstool Set

Tecate Serve Kit

Dos XX Bar Kit

NC LED Sign (B)

NC Tailgate Kit

Burger Kit

HKN Chill Kit

Dos XX Serve Set

Tecate Cooler Kit

HKN Music Pack

Events Certificate

Game Day Set


Chart 1: Prize Package Schedule (cont.)

SUNDAY JAN 17

Game 7 - AFC vs. AFC

Game 8 - NFC vs. NFC

Tecate Chill Kit

SB Game Kit

NC Basement Sign

TV Streaming Device

SB Bar Kit

NC Pitcher Kit

NC Fan Kit

Tecate Serve Kit

Tecate Cooler Kit

Dos XX Bar Kit

Tecate Bar Kit

HKN Tailgate Kit

Dos XX Neon Sign

Dos XX Portrait

HKN Music Pack

HKN Cooler Kit

Getaway Package

WiFi Speakers

SUNDAY JAN 24

Game 9 - AFC

Game 10 - NFC

HKN Neon Sign

HKN Barstool set

Tecate Chill Kit

Tecate Serve Kit

Game Day Set

Action Camera

Hot Dog Kit

SB Game Kit

Dos XX Time Kit

NC Bar Rack

Grill Giveaway

WiFi Speakers

NC LED Sign (B)

Music Streaming Subscription

SB Bar Kit

Dos XX Neon Sign

Events Certificate

Getaway Package

SUNDAY JAN 31

SUNDAY FEB 7

Game 11: Pro-Bowl Game

Game 12: Super Bowl Game

NC Mirror Kit

HKN Bluetooth Speaker

Burger Kit*

SB Game Kit*

Getaway Package*

Keg Cooler

SB Quiver Kit

Tecate Bar Kit

Tecate Chill Kit*

TV Streaming Device

Movies for a Year

Tailgating Gift Pack*

Dos XX Serve Set*

Tecate Cooler Kit

HKN Bluetooth Cooler

HKN Tailgate Kit*

Events Certificate

Big Game HDTV

Dos XX Neon Sign

NC Bar Rack

VIP Experience*


 

Chart 2: Prize Package Contents and Approximate Retail Value (“ARV”)

Package

Package Contents

ARV

SB Quiver Kit

SB Quiver

 $                  24

SB Glasses (4)

SB Bar Kit

SB Tumbler (6)

 $                  30

SB Bottle Opener

SB Quiver

SB Game Kit

SB Dart Game

 $                  68

SB Quiver

SB Bottle Opener

Beanitos Football

Dos XX Bar Kit

XX Glasses (4)

 $                  36

XX Standee

XX Towel

XX Opener

Dos XX Time Kit

XX Clock

 $                  37

XX Glasses (4)

XX Beverage Tub w/ Stand

XX Towel

Dos XX Serve Set

XX Glasses (4)

 $                  84

XX Standee

XX Towel

XX Pitcher

Beanitos Snack Helmet

Dos XX Portrait

XX MIM Portrait

 $                170

Dos XX Neon Sign

XX Neon Sign

 $                130

HKN Neon Sign

HKN Neon Sign

 $                142

HKN Cooler Kit

HKN Cooler

 $                  68

HKN Opener

HKN Music Pack

HKN Beats Pill

 $                107

HKN Headphones

HKN Bluetooth Speaker

HKN Beats Pill

 $                162

HKN Bluetooth Cooler

HKN Bluetooth Amp Cooler

 $                134

HKN Tailgate Kit

HKN Speaker

 $                337

HKN Cooler

HKN Opener

Beanitos Football

Beanitos tailgating chair

HKN Barstool Set

HKN Stools (2)

 $                182

HKN Tray

HKN Opener

HKN Chill Kit

HKN Bucket

 $                103

HKN Koozies (4)

HKN Opener

Beanitos Foam Stress Ball

Beanitos Snack Helmet

Beanitos stadium blanket

Tecate Bar Kit

Tecate Glasses (6)

 $                115

Tecate Light Fridge

Tecate Cooler Kit

Tecate Cooler

 $                  70

Tecate Keychain

Tecate Serve Kit

Tecate Glasses (6)

 $                  69

Tecate Tray

Tecate Opener

Beanitos Snack Helmet

Tecate Chill Kit

Tecate Glasses (6)

 $                101

Tecate Bucket

Tecate Opener

Beanitos Foam Stress Ball

Beanitos Snack Helmet

Beanitos stadium blanket

NC Basement Sign

NBA Neon Sign

 $                193

NC Bar Rack

NBA Glasses (6)

 $                  89

NBA Back Bar Rack

NC LED Sign (A)

NBA LED Bottle Cap Sign

 $                149

NC LED Sign (B)

NBA LED Back Bar Sign

 $                104

NC Fan Kit

NBA Glasses (4)

 $                  99

NBA Hat

NBA Towel

NBA Opener

Beanitos Snack Helmet

Beanitos stadium blanket

NC Pitcher Kit

NBA Glasses (4)

 $                  57

NBA Pitcher

NC Mirror Kit

NBA Glasses (4)

 $                  46

NBA Mirror

NBA Opener

NC Tailgate Kit

NBA Cooler

 $                139

NBA Koozies (4)

NBA Opener

NBA Keychain

NBA Towel

Beanitos Football

Beanitos tailgating chair

Burger Kit

Beanitos Grill Tools

 $                121

Omaha Steaks 4 (6 oz.) Filet Mignon Burgers

Hot Dog Kit

Beanitos Grill Tools

 $                115

Omaha Steaks 8 (3 oz.) Gourmet Jumbo Franks

Music Streaming Subscription

Pandora One (1 year)

 $                  60

TV Streaming Device

Apple TV

 $                  70

Grill Giveaway

Weber Q Gas Grill

 $                405

Beanitos Grill Tools

Omaha Steaks 4 (7 oz.) Top Sirloins

Tailgating Gift Pack

Beanitos Yeti Cooler

 $                650

Beanitos DISH portable tailgating set-up

Beanitos Tailgating Smoker

Movies for a Year

Fandango Movie Gift Card

 $                360

Events Certificate

Ticketmaster Gift Certificate

 $                250

WiFi Speakers

Sonos Speakers Play:1

 $                200

Action Camera

Go Pro Hero4 Silver

 $                400

Keg Cooler

EdgeStar Kegerator & Keg Beer Cooler

 $                500

Big Game HDTV

HKN 24” HDTV

 $                600

Game Day Set

HKN 24” HDTV

 $                395

HKN Cooler

Beanitos One Year Supply

Beanitos Stadium Blanket

Getaway Package

Flight Credit

 $                800

Gift Card

VIP Experience

$3,500 Trip

 $            3,500

No part of any prize includes any alcoholic beverages. Prizes are awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. By accepting the prize, winner acknowledges that Sponsor has neither made, nor is in any manner responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to such prize or any component thereof, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value. Prize pack may take up to 4-6 weeks to arrive upon winner verification. Delivery of a prize will require a street address (no P.O. Boxes). Once a prize has been delivered to a winner, all liability for any loss or damage, including any property damage, personal injury, or death to the prize winner or any third party shall be the sole responsibility of the prize winner and the prize winner shall indemnify and hold harmless Sponsor and its affiliates for any claims therefore.

All federal, state and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize. Winners of prizes with a value of $600 or more will be issued an IRS Form 1099-MISC early in the year following the year in which prize was awarded for filing with his/her federal and state tax returns. Sponsor complies with all tax reporting requirements. The amount of any tax liability will vary depending on winner’s tax bracket.

5. ODDS OF WINNING.

Odds of winning will depend on the number of eligible entries received for each Game.

6. WINNER SELECTION, NOTIFICATION AND VERIFICATION; PUBLICITY RIGHTS.

Winners will be determined via random drawing from among all eligible Tweets received for each Game. Each potential winner will first be notified the Monday following the applicable Game on Twitter via private message from @WhatsYourPlay account. To claim a prize, each potential winner will be required to respond to the private message from @WhatsYourPlay within twenty-four (24) hours after transmission of the aforementioned message and provide his/her full name and email address. Subsequently, each potential winner will receive additional prize claim instructions by email and will be required to complete an affidavit of eligibility, liability and (where legal) publicity release which must be returned within the time period specified in the notification letter or, at Sponsor’s sole discretion, a potential winner may be disqualified, in which case an alternate potential winner will be selected. Entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of the Sponsor, which will be final and binding in all matters relating to the Sweepstakes. Limit one (1) Sweepstakes prize per person, household, street address and/or Twitter account during any six (6) month period across all HEINEKEN USA promotions, regardless of brand.

At the sole discretion of the Sponsor, disqualification, prize forfeiture and the selection of an alternate winner may result from any of the following: (a) a potential winner’s failure to respond to initial notification via Twitter through @WhatsYourPlay within the time period stated in the transmission; (b) the failure of notification due to deactivation of the potential winner’s Twitter account prior to receipt of notification; (c) a potential winner’s failure to become a follower of @WhatsYourPlay; (d) a potential winner’s Twitter account being set to “protected mode” so that the potential winner’s updates/responses may not be visible in Sponsor’s @Reply inbox; (e) potential winner’s failure to provide Sponsor with satisfactory contact information such as phone number or email address for further communication; (f) potential winner’s failure to complete and return required documents by the date specified in winner’s notification email; and (g) any other non-compliance with these Official Rules.

Potential winners may each be required to sign and return, where legal, an Affidavit/Declaration of Eligibility and Liability/Publicity Release within three (3) days of notification that they are a potential winner. If required by Sponsor, no potential winner will be an official winner until his/her Affidavit/Declaration of Eligibility, Liability and Publicity Release has been returned and eligibility has been formally verified by Sponsor. If any potential winner fails to comply with these Official Rules and/or to submit the required documentation within the designated time period, he/she will automatically be disqualified and the prize may be awarded to an alternate winner. Participation in the Sweepstakes and acceptance of prize constitutes each winner’s permission for Sponsor or its agents to photograph, film and record winner, and to use his/her name, address (city and state), likeness, photograph, voice, biographical information and/or any statements made by him/her regarding the Sweepstakes or Sponsor for purposes of trade, publicity or Sweepstakes without notice or additional compensation, except where prohibited by law.

7. LICENSE AND RELEASE.

By posting a Submission, entrant grants to Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such Submission, in whole or in part, on a worldwide basis, in perpetuity, and to incorporate it into other works, in any form, media or technology now known or later developed, for any purpose whatsoever, including for promotional or marketing purposes. By participating and/or accepting a prize, entrants and/or winners agree to release and hold harmless Sponsor, its advertising and promotion agencies, Twitter and each of their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors, (“Released Parties”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death that may occur in connection with, preparation for, travel to, or participation in the Sweepstakes, or possession, acceptance and/or use or misuse of prize or participation in any Sweepstakes-related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not responsible if any part of a Sweepstakes prize cannot be awarded due to acts of God, acts of war, natural disasters, weather or acts of terrorism. Entrants who do not comply with these Official Rules, or attempt to interfere with this Sweepstakes in any way shall be disqualified. There is no purchase required to participate. A purchase does not increase odds of winning.

8. ADDITIONAL TERMS.

Multiple entrants are not permitted to share the same Twitter account. In case of a dispute as to the identity of any Twitter entrant, entries made by Twitter will be deemed made by the authorized account holder of the Twitter handle submitted at the time of entry. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the Twitter handle associated with the winning entry. If for any reason the Sweepstakes is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Sweepstakes, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes. In the event the Sweepstakes is terminated prematurely, all eligible entries received prior to the Sweepstakes being compromised will be included in the prize drawing. Sponsor assumes no responsibility for any error, omission, interruption, or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries. The Sponsor is not responsible for any problems or technical malfunction of any computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any Web site, any combination thereof, or otherwise, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation or downloading any materials in the Sweepstakes. Sponsor and its agents are not responsible for printing, distribution or production errors and may rescind, cancel, suspend, modify or revoke this Sweepstakes based upon any such error without liability in their sole discretion. If by a reason of a printing, computer or other error, more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Anti-fraud detection devices may be used for verification purposes.

Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT’S ACCESS TO AND USE OF THE WEBSITES AND/OR THE SWEEPSTAKES, OR ENTRANT’S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE SWEEPSTAKES.

9. DISPUTES AND GOVERNING LAW.

The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Sweepstakes. Any controversy or claim arising out of or relating to these Official Rules and/or the Sweepstakes shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis, and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Sweepstakes, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes-related materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control.

10. USE OF DATA.

Sponsor will be collecting personal data about entrants online, in accordance with its privacy policy. Please review the Sponsor’s privacy policy at http://www.heineken.com/us/disclaimer.aspx. By participating in the Sweepstakes, entrants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s Privacy Policy.

11. LIST OF WINNERS.

To receive a list of winners, mail a self-addressed, stamped envelope with sufficient postage to: Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008 Attention: HEINEKEN USA What’s Your Play Sweepstakes – HEI24222. All requests for a list of winners must be postmarked by 2/21/16 and received by 3/6/16.

12. SPONSOR: HEINEKEN USA Inc., White Plains, NY.

The Twitter name, logo, Twitter T, Tweet, and Twitter blue bird are trademarks of Twitter, Inc. in the United States and other countries. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Twitter.

Enjoy our brands responsibly.

Brewed in Holland. Imported by Heineken USA Inc, New York, NY. ©2015 Heineken® Lager Beer. Heineken® Light Lager Beer. DOS EQUIS XX Special Lager and Amber Beer. Tecate and Tecate Light Lager Beer. ©2015 Cervezas Mexicanas, New York, NY. ©2015 STRONGBOW® Hard Apple Ciders. Produced by Stassen SA. Imported by Bulmers Cider Company, White Plains, NY. ©2015 NEWCASTLE BROWN ALE®. NEWCASTLE IMPORTERS, NEW YORK, NY.